BBA Program

Advanced Challenge 2013

The winning team in the 7th annual Advanced Challenge, sponsored by the Goizueta Business Library and the Goizueta Undergraduate Business Program at Emory University, made recommendations to Nestle as to what they should do with their stake in L'Oreal when the agreement between the two companies expires in 2014.
Nicola Braginsky, Kaidi Meng and Min Yang were the proud winners of gift baskets, thanks to the generosity of Staples, a preferred Emory vendor.
Fourteen business students researched the business issue and then presented their findings to judges Assistant Professor Rodney Lacey, Marilyn Pahr and Lee Pasackow, Business Librarians.
Participating students had completed six Business Essentials classes, a series offered by the business library to sharpen BBA research skills. The classes start students on their path toward becoming a problem solver and critical thinker - highly sought after skills in today's competitive market place.

Services offered to BBA students

Business Essentials: an exclusive program to sharpen BBA business research skills. Select from 10 classes each semester on topics ranging from finance to marketing to competitor analysis. Get to know YOUR business library databases in order to complete your class projects efficiently and effectively. All classes earn Junior Seminar credit. Check FC conference 380 for class descriptions and registration calendar. Complete four classes to earn Business Certification. Go the extra mile - complete six classes to earn Advanced Certification.

Case Competitions: Robin Dunn, Associate Director of Student Life and Engagement and Lee Pasackow, Business Librarian, select and coach students to participate in national competitions. In Fall 2013, Goizueta will participate in the Eller Ethics at University of Arizona, the Biz Quiz at Ohio State and the MII Investment Conference at University of Michigan. Watch for details on how to apply to these national competitions.

One-on-One & Group Consultations: Email Ask A Librarian in Outlook to set up an appointment with a business librarian to get customized help on any research topic or internship/job research.

Group Project Support: Business Librarians collaborate with professors throughout the semester. We present resources for group projects in class and create custom guides to help students complete their group projects with flying colors.

Club Support: Business Librarians are available to work with club officers to plan events such as "Researching Marketing Careers" or "Get to Know Your Company Before the Interview." Let's brainstorm to create an exciting event. 

For more information, please contact Lee Pasackow, Business Librarian & BBA Liaison, Lee.Pasackow@emory.edu