Database Details

Simmons OneView

On Campus use requires:
Password (Get Passwords Here)
Off Campus use requires:
Password (Get Passwords Here)

Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.

Alert:

Use This Database To:

Access data from the Simmons National Consumer Study (NCS), a detailed study of over 25,000 US adults. Create cross-tab reports to identify the demographic, psychographic and store visit characteristics and media usage of your marketing target. Click here for a more detailed content description.

Coverage:

2005-2010

Need Help?

Simmons User Guide

Simmons OneView Sample Search - Energy Bars

Simmons Sample Search - Media Usage

How to Read a Simmons Crosstab

Simmons Consumer Study Code Definitions

 

Having trouble logging on? The Simmons OneView weekly maintenance window is Wednesdays at 9 PM ET. During the maintenance period, the platform will be unavailable to all users. Site access will be restored no later than Thursday at 6 AM ET.

More Databases Like This:

Mintel, SimplyMap

Format:

News:

More Detailed Content Description:

Site design by: Sharpdot