Campus Network Connection
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.
Must create a personal workspace, see instructions below.
Create thematic maps based on demographics, business, and marketing data. Data is from the U.S. Census, EASI Analytics, Mediamark MRI and Simmons. EASI includes demographics, retail sales, quality of life variables, CPI, employment, consumer expenditures, and life stage clusters. MRI includes all product and media categories. Simmons includes brand-level data and demographics.
To log in, you must first create a personal workspace:
1. Log into Simply Map (off campus, you'll need to enter your Emory ID/password)
2. Click the "Create Personal Workspace" button.
3. Enter your bus.emory.edu email; then choose a password
4. Check your FirstClass email for the message from SimplyMap and click the link within it to activate your account.