Browse Databases by TOPIC
There are 8 matches for Marketing Data.
Builders/IRI
Marketing Data
Locate data for U. S. consumer purchasing behavior in grocery, drug, mass, club, convenience, liquor and pet stores. Data includes bakery, dairy, deli, edible grocery, frozen foods, health and beauty, non-edible and general merchandise. Builders is also known as the IRI Marketing Fact Book.
Global Market Information Database (GMID)
International Business, Market Research Reports, Marketing Data, Statistics Databases
Locate demographic, economic and marketing statistics for 205 countries, as well as detailed income, expenditure and lifestyle statistics. Access 4500 consumer lifestyle reports.
New Strategist Marketing Books
Marketing Data
Locate analysis and data on American demographic, attitudinal and psychographic trends by age, ethnic group, and more. Select titles are available in full text PDF; more titles are available in print in the library's BUS REF collection.
Productscan Analyst
Marketing Data
Locate information about new product launches for over half a million consumer packaged goods from worldwide markets. Conduct product trend analysis and evalute new product ideas from product descriptions. Special features include: innovation ratings, competitor profiling, and email alerts of new product releases.
Simmons Choices
Marketing Data
Research demographics, product usage, attitudes, lifestyles, and media usage. Detailed national survey of 25,000 U.S. consumers, projectable to entire U.S. Includes Hispanic study. Ability to cross-tabulate data. Analyze media plans with reach/frequency tool. Export data to excel. Available in-library only on Bangkok, Mumbai, Shanghai, and Tokyo . When you are at the computer, go to Start>Programs
SimplyMap
Marketing Data, Statistics Databases
Create high-quality thematic maps based on demographics, business, and marketing data.
SRDS
Marketing Data
Research the media industry. Find information on print publishers and TV and radio broadcasters in the U.S. and abroad. Get current rates, circulation, and audience data.
TNS Ad$pender
Marketing Data
Find out advertising expenditures of millions of brands and where they are placing their media buys.
