Goizueta Business Library
Databases

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Databases

SRDS
On Campus use requires:
Campus Network Connection
Off Campus use requires:
Emory network id and password
( What is This?)
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.

Use This Database To: Research the media industry. Find information on print publishers and TV and radio broadcasters in the U.S. and abroad. Get current rates, circulation, and audience data. Click here for a more detailed content description.

More Databases Like This: eMarketer, GMID

Need Help? Click the Support Services tab and click on the hyperlink to the SRDS Service Guides. Additional search tips can be found here: Quick & Easy Guide to SRDS

Coverage: Varies by source. Most data is very current and is often externally audited. Some categories and countries are more comprehensive than others.

Format: Full text directory, includes logo graphics and maps

More Detailed Content Description: Features the circulation and rate information for over 30,000 publications around the world. Also find key publishing personnel, offices, subject features, and mechanical requirements. Search the database by category or by title. Download DMA and MSA maps and retrieve media logos for presentations. Locate broadcast planning rates for all U.S. markets along with station lists and formats.

http://business.library.emory.edu