Goizueta Business Library
Databases

Databases

Simmons Choices
On Campus use requires:
Library Workstation
In-Library Use Only
Off Campus use is not available for this resource.
In-Library Use Only
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.

Use This Database To: Research demographics, product usage, attitudes, lifestyles, and media usage. Detailed national survey of 25,000 U.S. consumers, projectable to entire U.S. Includes Hispanic study. Ability to cross-tabulate data. Analyze media plans with reach/frequency tool. Export data to excel. Available in-library only on Bangkok, Mumbai, Shanghai, and Tokyo . When you are at the computer, go to Start>ProgramsChoices3

More Databases Like This: Mintel, National Strategist Books, SRDS Lifestyle Analyst

Need Help? Additional search tips can be found here: Using Simmons

Coverage: 2005 data

Format: HTML for viewing; export reports into Excel

http://business.library.emory.edu