Databases
Market Research.com
On Campus use requires:
Campus Network Connection
Campus Network Connection
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.
Use This Database To: Locate market research reports on the following industries: consumer goods, health sciences, and media. Useful for locating competitive analysis, market trends, product innovations, buyer behavior, market share, and industry interviews and company profiles.
More Databases Like This: Mintel, Business Insights.
Coverage: 1999 - to date.
Format: PDF.
