Databases
Builders/IRI
On Campus use requires:
Library Workstation
Library Workstation
In-Library Use Only
Off Campus use is not available for this resource.
In-Library Use Only
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.
Use This Database To: Locate data for U. S. consumer purchasing behavior in grocery, drug, mass, club, convenience, liquor and pet stores. Data includes bakery, dairy, deli, edible grocery, frozen foods, health and beauty, non-edible and general merchandise. Builders is also known as the IRI Marketing Fact Book.
Need Help? This program is available on these workstations: Bangkok, Milan, Paris, Shanghai, & Stockholm. It requires a compact disc which is available in the Goizueta Business Library--ask a librarian for the CD. A search guide is kept at the reference desk.
Coverage: Current disc contains 2006 data.
Format: CD; downloading data into Excel.
