Databases
Campus Network Connection
Use This Database To: Locate market research and industry news for sports including equipment sales, participation, sponsorship, marketing, and broadcasting. Click here for a more detailed content description.
More Databases Like This: Mintel and Marketline Business Information Center (formerly Datamonitor).
Need Help? Click on the "Searching Tips" button often found on the bottom left-hand side of the screen.
Coverage: Coverage from 1993 to present.
Format: Content available in html for viewing and printing.
More Detailed Content Description: Sports Business Research Network combines research from the largest single research supplier to the industry, the National Sporting Goods Association, the U.S. Department of Commerce, various sports governing bodies, full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts.