Goizueta Business Library
Databases

Databases

eMarketer
On Campus use requires:
Campus Network Connection
Off Campus use requires:
Emory network id and password
( What is This?)
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal research and may not be used for internships or employers.

Use This Database To: Locate IT focused market research reports. Running approximately 200 pages, each report combines eMarketer's original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources. Access also includes eMarketer's eStat Database which collects all of the data (tables, charts, graphs) and articles from the reports and additional sources into one easily searchable and downloadable database.

More Databases Like This: Gartner Group, Jupiter Research.

Need Help? eMarketer is divided into two sections: Reports and Database. The Reports are organized chronologically by publication date and grouped by publication year. The documents in the eStat Database are accessible by Basic and Advanced Search and browseable by subject and data (interactive chart).

Coverage: Full access to the current and previous year's reports. New reports are published every month; reports are updated as fits the continued relevancy of the topic. New documents are added to the eStat Database on a daily basis.

Format: All the reports are available in .pdf. The data in the eStat Database is downloadable in three formats: .jpg image, .pdf, and excel.

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