Broadcasting & Cable -- Books
General Reference
- This Business of Television, 2006
- Broadcasting & Cable Yearbook, 2006
- Encyclopedia of Television, 2004
- The Encyclopedia of American Television, 2003
- International Dictionary of Broadcasting & Film, 2000
- Directory of Business Information Resources, 2006
- Resources for the Broadcasting include associations, newsletters, journals, trade shows and industry web sites
- Library of American Broadcasting - University of Maryland
- Check the Bibliographies section for lists of information resources by subject including: Advertising, Radio Production, Minorities in Broadcasting and more
- Then access Euclid to see if Emory owns the resource
Career
Advertising/Marketing
- SRDS- Radio Advertising Source
- Quarterly publication profiles 10,000 stations with audience profile, key contacts and facilities information
- Market Profiles section includes information on each Arbitron metro market and census data on buying income
- SRDS TV & Cable Source
- Each TV market has a demographic profile with breakdowns of household incomes, major industries, occupational categories, top daily newspapers and top retail sales.
- Directory of TV stations includes network affiliations and key personnel
- Cable Systems lists number of subscribers
- Glossary of Terms
Business Books
- Branding TV: Principles and Practices - Walter McDowell - 2006
- The billion dollar BET : Robert Johnson and the inside
story of Black Entertainment Television - Brett Pulley, 2004 - Media diversity : economics, ownership, and the FCC -
Mara Einstein, 2004 - New media and the popular imagination : launching
radio, television, and digital media in the United
States - William Boddy, 2004 - Technology, television, and competition : the politics
of digital TV, Jeffrey A. Hart, 2004 - Television : the limits of deregulation, Lori A.
Brainard, 2004
