Broadcasting & Cable -- Market Research Reports

General Industry Overviews

Comprehensive industry overviews featuring the current environment, how the industry operates, major players and key statistics
Select Industry Tab, from Industry Surveys drop down box select Broadcasting & Cable
Also includes Company Profiles

Locate broad global, regional and country reports on the Broadcasting, Cable TV and Radio markets
Click on Browse Industries
Under Media, select Broadcasting
Also includes Company Profiles

Wall Street Analyst reports on the industry
From Industry Search drop down box, select Broadcasting/Cable TV
Bear Stearns, Deutsche Bank and Credit Suisse are the top US Investment Research Firms in this industry
Select reports with 10+ pages for extensive industry coverage

Reports on how emerging technologies are affecting the Broadcast & Cable Industry. Also reports on consumer behavior.
Log in using Emory password
From the left menu bar, expand Personal Technologies & Access, then select Digital television. Also expand Industry focus and select Entertainment and Media
Select Jupiter Data to obtain forecasts and extensive consumer survey data

Gartner industry research covers the business opportunities and technology issues in the changing global media industry
Focus is on digital technology and mobile media
Search this site, then to retrieve recent reports go to the Emory Gartner site and locate the document by date or author

Research reports and data from a wide variety of sources focusing on the cable & satellite industries, as well as digital TV and VoIP
Scroll down to Browse categories and select Media & Entertainment

Arbitron is a media and marketing research firm serving radio networks, cable companies and advertisers in the United States, Mexico and Europe.
Through the Scarborough Research joint venture with VNU, Inc., Arbitron also provides services to broadcast television
View latest four quarters of ratings for US cities - view average number of people listening to a particular station
Access various Radio Listening Trends by geographic area

Clients use Nielsen Media Research's television audience research information to buy and sell television time as well as to make program decisions.
In the U.S., the National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.
Access selective data on Hispanic and African-American viewing audiences