Information Guides -- Careers in Marketing
Welcome to the to the Goizueta Business Library's Job Research Page for Careers in Marketing. Here you will find general information about marketing careers and resources for finding information about the marketing functions and personnel in specific organizations.
Information about careers in marketing:
The MBA CMC's Marketing Function Handbook, covering industries and roles in the marketing function, is now available in the Library Information Conference in First Class. See the Careers folder.
Vault Reports
Vault Reports provide access to free downloadable industry, career and company guides. In addition, Vault provides access to insider company research, industry research and career advice.
- See the Career Guide to Marketing & Brand Management.
- Requires password to log on; available in First Class/Library Information/Passwords Folder
Wet Feet
WetFeet provides access to free downloadable company, industry and job search guides. WetFeet also provides access to company research, career research, industry research and career advice articles.
- See Career Profiles--"Marketing"
- Requires password to log on; available in First Class/Library Information/Passwords Folder
Occupational Outlook Handbook
See the chapter on Management and Business and Financial Operations Occupations for descriptive information about managerial careers in advertising, marketing and public
relations.
Harvard Business School Guide to Careers in Marketing CAREER REF HF5415.122 .M44 1999
Careers in Marketing by Lila B. Stair
HF5415.122 .S72 2002
