International Marketing - Industries and Products
Find industry information in books, commercial and free web sites and from associations. Sources that focus on industries generally use broad definitions such as "Food and Beverage Industry". Sources that include product information may be as specific as "wheat beer".This page contains links to commercial sources of industry information, coding schemes and data. To drill down to a specific product in a specific country, also consult the Marketing Research sites.
Industry Overviews
EIU
IndustryWire
Locate background, analysis on supply, demand and pricing, and five-year
forecasts for eight key industries covering 60 major countries.
Browse by industry or category.
Global Perspectives - Industry
research
Designed for the Global Perspectives course, this list covers key commercial and U.S. government sites with broad industry
information.
Associations Unlimited
Associations are a good place to look for industry information and
contacts. This database contains detailed listings for international
and U.S.- National, regional, state and local membership organizations
in all fields. Change default to International; search by country
or by SIC code.
Articles by industry, product and concepts
ABI/Inform
Indexes U.S. and international business and trade journals in the
broad areas of management, finance, economics, human resources and
marketing. Includes full text of 1000+ journals.
Business Source Complete
Indexes over 8,500 business publications, many with full text image.
Factiva
Over 9000 worldwide publications; use "Factiva Intelligence Indexing"
to select a broad industry or subgroup, then add the industry to
a search by highlighting and clicking on it.
Also search by product name, company name and activities or events
and region [e.g., select industry: advertising
and marketing; type in regulations and (EU or European Union)]
Nexis.com
Click on Find More Sources/Select Market & Industry/By Industry and Topic
Coding Schemes
Begin your industry research by defining your industry or sector. International organizations and individual countries all use a coding scheme to collect and disseminate industry information. Using existing coding schemes is helpful in finding a consistent definition and use the codes to find data about your industry.
Industries, sectors and subsectors
NAICS
North American Industrial Classification System (U.S., Mexico,
Canada from 1997- ).
SIC
Standard Industrial Classification Codes (U.S.) - with a bridge
to NAICS.
Most countries use SIC codes that are a variation of some other
existing system.
ISIC
International Standard Industrial Classification of all Company
Activities (UN)
(rev 3 - from a personal home page).
NACE
General Industrial Nomenclature of Company Activities (EU).
Product Codes (used for imports and exports)
SITC
and HTS
Standard International Trade Classification (UN)
Harmonized Tariff Schedule codes.
Data Sources
International Yearbook of Industrial Statistics
UNIDO
Bus Ref HC10 I673
limited data on the web.
Industrial
Development Reports
UNIDO (PDF chapters of new report).
Industrial Structure Statistics
OECD
Bus Ref HC10 I614
in SourceOECD*
Select "Statistics" from the top tool bar and then select
"Industrial Structure" as a theme.
Industry Statistics - EU
Select theme: "Industry, Trade, and Services". Check the Eurostat Yearbook
in print or
Industry, Trade and Services theme on the web.
Industry Sectors (U.S.
ITA)
Statistics, publications and contacts.
Industry Analysis
Annotated PowerPoint with information about basic industry research and resources.
