This page includes:

Market Research Reports
Market Share Table
Market Research Articles
Best Markets
Advertising and Media
Direct Marketing

 Market Research Reports
Use market research reports to drill down to information about products and consumers at a country level.

These reports have become more accessible, either through commercial services, pay-as-you-go web portals, or directly from the publisher.  However, because they are very expensive (often running into the thousands of dollars) Emory's access is limited to a few select vendors.  We also do not have access to international syndicated data, such as the information similar to what we get from a MediaMark MRI or Simmons in the United States.

Business Insights (formerly Reuters Business Insight)
Contains marketing research reports covering five industries: eCommerce, Technology, Financial Services, Healthcare, Consumer Goods, Energy and Human Resources. Analytical commentary and data are provided throughout An information partner.

eMarketer
Focus is on IT and online business applications; reports combine original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources.

Gartner
Global market research reports focusing on analysis of the technologies and IT-based processes that drive business and organizational success. For all Emory, search Gartner's commercial site and then retrieve information from the local Gartner link.

Global Market Information Database
Detailed market research reports packaged around geography and industries.

JETRO Reports, free from the Japanese External Trade Organization; check the   "Japanese Market Report" series

Jupiter Research Center*
Global market research reports focusing on analysis of the technologies and IT-based processes that drive business and organizational success. Information Partner.

\Marketline Business Information Centre (formerly Datamonitor) is a UK-based business marketing consultancy. It offers profiles of U.S. and international public and private companies, 2500 industry sub-sectors by country, and 100 countries. An information partner through Reuters Business Insights

Mintel Consumer Intelligence Reports analyze market sizes and trends, market segmentation, consumer attitudes, purchasing habits, and the future of the market. Emory users have access to primarily US reports, but there is some coverage of the UK, Germany, France, Italy, Spain or Europe.

U.S. Commercial Service, part of the Export.gov portal
Contains the Country and Industry Market Reports which are free here but require registration; reports are also in Stat-USA.*

 Market Share Tables

Market share information is scattered throughout articles in databases and from industry associations.

For market share on companies and brands, use Global Market Information Database and use the search box to locate your product or company. Select "statistics" to see market size; change time series, currency, etc. as needed. Also use article databases to search for market share in articles.

Databases with Marketing Research Articles

ABI/Inform Complete
Indexes over 1,000 US and international business and trade journals in the areas of business, management, finance, economics, human resources and marketing. Search for: market w/3 share* and your product.

Business Source Complete
Indexes more than 8,500 business publications many with full text image. Also links to company profiles and market profiles. Search for: (SU "MARKET SHARE") and your product.

Factiva
Use "Factiva Intelligence Indexing" to select a broad industry or subgroup;
Add the industry to search by highlighting and clicking on it.
Also search by product name, company name and activities or events and region [e.g., select industry: advertising and marketing; type in regulations and (EU or European Union]. Information Partner.

Nexis.com 
Select Find More Sources, then Country and Region and then the country of your choice. To search for a concept, for example, search for advertising and youth within Asia-Pacific publications.

Best Markets

Export Programs by Agency 
A list by U.S. Agency and Department of all export programs; also links to trade data from different agencies.

Export.gov 
A free site, select market research; home to recent Commercial Service Country Commercial Guides, Industry Sector Analyses, International Market Insights and Multilateral Development Bank Reports.   BEST FREE SITE

Stat-USA Globus* is the subscription U.S. government site that includes market reports plus other information designed for exporting. Once the premier government site, much of this information is free on other government web sites.

Advertising and Media

Country Commercial Guides  
Search as part of the Market Research Library; Chapter on Marketing U.S. Products and Services includes distribution channels and there is a chapter on Market Research;
For example, select Brazil;
select report type: Country Commercial Guide;
choose key words "marketing";
check search the document body and find all hits for your term.

Advertising Agencies from AdAge listings. includes World's Top agencies and brands and also a list of agency by country.

Media Planning
Use SRDS to research international media and rates.

Benn's Media provides listings for print, broadcast, and online media around the world (available in four volumes in the Woodruff Library reference area: Ref-Desk Z 6941.B45 2007 V.1).

Willing’s Press Guide provides print and broadcast listings (available in the Woodruff Library reference area: Ref-Desk Z6956 .E5 W5 2006 V.1-3).

Fox Media, an international media planning and buying agency, provides a comprehensive guide to media available for advertising around the world.

Advertising Regulations
The European Union has directives around unfair competition and misleading advertising. To find out about existing regulations in your country, try searching the article databases above or use EIU Emory and look at the Viewswire or Country Reports.

Direct Marketing 

Direct Marketing Association  
A membership organization, with links to Direct Marketing Associations world-wide. Sign up for a guest account.