Marketing -- Advertising
Industry
Overviews
Industry Directories
Advertising Expenditures
Advertising Costs
Advertising Awards
Advertising Creative
Historical Collections
International Advertising
Broad Industry Overviews
Marketline Business Information Centre (formerly Datamonitor) -- Advertising industry surveys by country and globally
Standard & Poor's NetAdvantage -- Advertising industry survey updated twice yearly
Vault & WetFeet -- Career guides to advertising
Industry Directories
The Advertising Red Books -- Bus. Ref. 5805.S72
- Agencies edition is a directory of advertising agencies by revenue, primary function, and geographic location
- Advertisers edition is a directory of over 14,000 North American firms spending at least $200,000 on advertising (listed by brand, geography, and industry)
Mintel -- Click on "Media Homepage" to be taken to an A-Z listing of ad agencies, primarily U.S. and UK
Advertising Expenditures
Advertising Age Magazine
-- Current issues in Matheson Reading Room, search eJournals@Emory
Advertising expenditures for 100 top advertisers (Limited content is available for free via their
web site.)
AdAge Top 100 Advertisers -- AdAge's annual report includes media spend of top 100 U.S. advertisers
The Advertising Red Books -- Bus. Ref. 5805.S72 -- Advertising expenditures for advertisers spending more than $200,000 per year; also indicates media used
eMarketer -- Industry-wide advertising expenditures, by media type, including forecasts
TNS Ad$ Spender -- or Bus Ref HF 5801.A18
Advertising expenditures for millions of brands across 18 different media channels
Advertising Costs
Clear Channel Outdoor -- To estimate out-of-home advertising rates (billboards, bus stop panels, and more)
Gale Directory of Publications and Broadcast Media -- Woodruff Library Reference Desk Z6951.A97 --
Annual guide to print and broadcast media includes ad rates and circulation figures
Standard Rate and Data Series -- (SRDS) Provides estimated costs for print and broadcast media, contact information, and other detailed information required to plan advertising campaigns; includes international
Thumbnail media planner : media costs and data -- Bus. Ref. HF5415.3.T56 -- New! Media rates and planning advice for broadcast, print, interactive, and DM. Audience estimates, yearly analyses, and more.
Willing’s Press Guide -- Woodruff Library Reference Desk Z6956 .E5 W5 -- Guide to publications and broadcast media around the world, including contact information and planning rates
Advertising Awards
Advertising Education Foundation -- links to a variety of award exhibits.
ADDY Award Winners -- American Advertising Federation's Online Video Archive links to most recent and historical awards
Art Directors Annual -- Bus.
Ref. NC997.A1 A69 -- Published by the Art Directors Club, this book includes photographs
and copy of selected advertising, illustrations, and campaigns
Clio Award Winners -- This site links to select Clio winners across various campaign types
Effie
Award Winners -- The Effies recognize the effectiveness of advertising campaigns, and are awarded annually by the New York American Marketing Association
Good, Bad & Ugly Award
Winners -- AWNY (Advertising Women of New York)'s annual awards celebrate ads depicting women positively, and call attention to
advertisers denigrating women.
OBIE Award Winners -- OBIE Awards are given by the Outdoor Advertising Federation of America for outstanding outdoor advertising. Access to 2000-2007 winning images.
The One Show Annual -- Bus. Ref. NC1001.5.053 -- This book includes photographs and copy of selected print, design,
radio and television campaigns.
Radio-Mercury
Award Winners -- Established in 1992, the Radio-Mercury
Awards are governed by the Radio Creative Fund.
Additional awards (without content):
Cannes Lions
London International Advertising
Awards
Advertising Creative
Ad Forum -- Search the library of over 70,000 ads for free; to view ads you must subscribe.
Creativity Online -- View ads from major agencies without a subscription for 7 days after they post
Advertising Historical Collections
Ad*Access
-- Images for 7,000+ advertisements printed in U.S. and Canadian
newspapers and magazines between 1911 and 1955.
Advertising
Council Retrospective -- Images for 60+ years of public service
advertising campaigns developed by the Ad Council. Campaigns include McGruff the Crime Dog and Smokey the Bear.
Advertising Today -- Bus. Ref.
HF5823.B439 -- Features hundreds of campaign images and copy, as well
as interviews with ad creatives
Emergence of Advertising
in America -- Over 9,000 advertisements and publications from
1850-1920.
Encyclopedia of Major Marketing Campaigns --
Profiles 500 major marketing
initiatives of the twentieth and early twenty-first century. Features summaries, analyses, images
and copy from each profiled campaign.
International Advertising
The International Advertising Resource Center provides links to additional advertising resources.