Information Guides -- COMPETITIVE ANALYSIS
Advertising Red Books -- Bus Ref HF5804 .S72; Major advertisers ($200,000+) annual spending and media selections
The Advertising Statistics Yearbook 2007 -- Bus Ref HF 5808. G7 A3; Ad expenditures and ad/sales ratios for hundreds of categories
Brands and Their Companies, Companies and Their Brands -- Bus Ref T223 .V4 A22; Directories of companies and their brands, vice versa
Builders (IRI) -- CDs at the library (in-library use only); Sales and use data for consumer packaged goods
Encyclopedia of Major Marketing Campaigns -- Summarizes marketing campaigns for 500 leading brands
Market Share Reporter -- Bus Ref HF5410 .M348; Data regarding market share in hundreds of industries
Mintel -- Hundreds of market research reports, primary and secondary data; Refer to the “Advertising and Promotion” section of most reports
S&P NetAdvantage -- Market research reports for 50+ industries by top industry analysts; Refer to Industry Profiles for revenues, ratios, and analyses
TNS Ad $ Spender -- Reports on major advertisers’ spending totals and media selections
