Operations Management — Identifying Target Companies
STEP #1
The first step is to identify the company you will use for your research project. We recommend three sources:
- Hoovers Online
- Nexis.com
- Atlanta Book of Lists
Hoover's Online
Hoover's is a directory of 16.5M businesses. Goizueta has access to 43,000 in-depth company profiles that include industry description, history, products and operations, subsidiaries and competitors.
Follow these steps to select a company to analyze:
- Click on Build a List in the right panel
- Then select your criteria
- For example, select company location and choose US metro area - Atlanta
- Scroll down and select company size - Total Employees, 20-50
- Scroll down and select industry - click on Primary SIC code and enter 5912 for drug stores
- Companies with 3 dots have the most in-depth information
- Scroll down to see the SIC code for your company, a requirement for your project
Nexis.com
Nexis contains numerous company directories. Follow these steps to search directories:
- On the Opening Page, under Select Sources, click the blue link - Find More Sources
- Click the red tab - Browse Sources
- Under Companies & Organizations, select Company Directories & Profiles
- Select the Directories of your choice and at the bottom of the page click OK-Continue.
- You are now back on the search page - enter your search criteria in the search box.
- Example - you have selected Directory of Venture Capital Firms
- Back on the Search page, Click on the "i" button under this directory
- Scroll down to SEGMENT- DESCRIP and see the various fields that you can search by
- In this example, try STATE (GA)
Atlanta Business Chronicle's Book of Lists (PRINT ONLY)
Use the Book of Lists to find a list of top companies in general industry groupings in the Atlanta area. Typically a Book of Lists includes lists of companies in Healthcare, Hospitality, Professional Services and Technology, nonprofit and governmental organizations, and rankings of the top public and private companies in the area.
- CAREER REF HF 5068 .A85 B6 2002
- The Business Library houses all 60+ U.S. city Book of Lists in the Career and Business Reference collection.
