Goizueta Business Library
 Information Guides Goizueta Business Library Information Guides
Before you select your company, make sure the management will supply you with enough data to conduct your analysis

Operations Management — Identifying Target Companies

STEP #1

The first step is to identify the company you will use for your research project.  We recommend three sources:

Hoover's Online

Hoover's is a directory of 16.5M businesses. Goizueta has access to 43,000 in-depth company profiles that include industry description, history, products and operations, subsidiaries and competitors.

Follow these steps to select a company to analyze:

Nexis.com

Nexis contains numerous company directories. Follow these steps to search directories:

Atlanta Business Chronicle's Book of Lists (PRINT ONLY)

Use the Book of Lists to find a list of top companies in general industry groupings in the Atlanta area. Typically a Book of Lists includes lists of companies in Healthcare, Hospitality, Professional Services and Technology, nonprofit and governmental organizations, and rankings of the top public and private companies in the area.

 

 

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