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Spotlight on Branding

Throughout the year the Business Library highlights books on timely issues. This spotlight features books on branding.

Use EUCLID, the library catalog, to search for the availability of these titles. STACKS indicates that the book is available and located in the Stacks Tower of the Woodruff Library. Use your EmoryCard to check them out for up to 30 days from the Circulation Desk on Level 3.

Market Domination! /
Mazur Laura
HD2757.3 .H36 2007

Synopsis

 

Threshold Resistance /
Taubman, A. Alfred
HC102.5 .T28 A3 2007

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Airline Marketing and Management /
Shaw, Stephen
HE9781 .S35 2007

Synopsis

Branded Entertainment / Lehu, Jean-Marc
HF6146 .P78 L43 2007

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Buy, Buy Baby /
Thomas, Susan Gregory
HF5415.32 .T46 2007

Synopsis

Luxury Fashion Branding / Okonkwo, Uche
HD9940 .A2 O39 2007

Synopsis

The Marketing Mavens / Capon, Noel
HF5415.55 .C37 2007

Synopsis

The Self-Destructive Habits Of Good Companies / Sheth, Jagdish
HF5386 .S443 2007

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Implementing CRM /
Finnegan, David
HF5415.5 .F563 2007

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Selling Blue Elephants / Moskowitz, Howard
HF5415.153 .M68 2007

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Smart World /
Ogle, Richard
BF408 .O35 2007

Synopsis

Watch This Listen Up Click Here /
Verklin, David
HF5813 .U6 V47 2007

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Conversations With Marketing Masters /
Mazur Laura
HF5415 .M374 2007

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Marketing Knowledge Management /
Troilo, Gabriele
HF5415.13 .T734 2006

Synopsis

Firms Of Endearment /
Sisodia; Wolfe; Jagdish
HD30.28 .S478 2007

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Build Your Customer Strategy /Barnes, James
HF5415.5 .B36825 2006

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Waiting For Your Cat To Bark? / Elsenberg, Bryan
HF5415.32 .E37 2006

Synopsis

The Real Toy Story /
Clark, Eric
HD9993 .T693 U627 2007

Synopsis

Asia's Star Brands/
Temporal, Paul
HD69 .B7 T449 2006

Table of Contents

Asian Brand Strategy /
Roll, Martin
HD69 .B7 R65 2006

Table of Contents

Balanced Brand /
Foley, John
HD69 .B7 F65 2006

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Brain Tattoos / Post, Karen
HD69 .B7 P64 2005

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Brand Hijack / Wipperfurth, Alex
HD69 .B7 W553 2005

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Brands/
Arvidsson, Adam
HD69 .B7 A78 2005

Table of Contents

The Breakaway Brand /
Kelly, Francis
HD69 .B7 K455 2005

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The Case for B2B Branding/
Lamons, Bob
HD69 .B7 L36 2005

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Creating Passion Brands /
Edwards, Helen
HD69 .B7 E38 2005

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Fashion Brands /
Tungate, Mark
HD9940 .A2 T86 2005

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Kellogg On Branding /
Tybout, Alice
HD69 .B7 K46 2005

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Lovemarks/
Roberts, Kevin
HD69 .B7 R63 2004

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Marketing Revolution! /
Gamble, Paul
HF5415.13 .M3584 2005

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Primal Branding /
Hanlon, Patrick
HD69 .B7 H3485 2006

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Profit Brand /
Wreden, Nick
HD69 .B7 W73 2005

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Why Johnny Can't Brand/
Schley, Bill
HD69 .B7 S3417 2005

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Brand From The Inside / Sartain, Libby
HF5549.5 .M63 S27 2006

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Advertising Is Dead /
Himpe, Tom
HF5823 .H55 2006

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Boom /
Brown, Mary
HC79 .C6 B76 2006

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Married To The Brand /
McEwen, William
HD69 .B7 M34 2005

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The Affluent Consumer /
Michman, Ronald
HF5415.33 .U6 M53 2006

Synopsis

BrandSimple /
Adamson, Allen
HD69 .B7 A24 2006

Synopsis

Magic Numbers For Consumer Marketing /
Davis, John
HF5415 .D365 2005

Synopsis

Next Now /
Salzman, Marian
HD30.27 .S25 2006

Synopsis

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