Goizueta Business Library
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Spotlight on Marketing

Throughout the year the Business Library highlights books on timely issues. This spotlight features books on branding.

Use EUCLID, the library catalog, to search for the availability of these titles. STACKS indicates that the book is available and located in the Stacks Tower of the Woodruff Library. Use your EmoryCard to check them out for up to 30 days from the Circulation Desk on Level 3.

Passion Brands /
Newlin, Kate
HD69 .B7 N42 2009

Synopsis

the Brand Bubble /
Gerzema, John
HD69 .B7 G43 2008

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Brand Storming /
Fioroni, Michele
HD69 .B7 F56 2009

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The Real Toy Story /
Clark, Eric
HD9993 .T693 U627 2007

Synopsis

Market Domination! /
Mazur Laura
HD2757.3 .H36 2007

Synopsis

 

Threshold Resistance /
Taubman, A. Alfred
HC102.5 .T28 A3 2007

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Airline Marketing and Management /
Shaw, Stephen
HE9781 .S35 2007

Synopsis

Branded Entertainment / Lehu, Jean-Marc
HF6146 .P78 L43 2007

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Buy, Buy Baby /
Thomas, Susan Gregory
HF5415.32 .T46 2007

Synopsis

Luxury Fashion Branding / Okonkwo, Uche
HD9940 .A2 O39 2007

Synopsis

The Marketing Mavens / Capon, Noel
HF5415.55 .C37 2007

Synopsis

The Self-Destructive Habits Of Good Companies / Sheth, Jagdish
HF5386 .S443 2007

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Implementing CRM /
Finnegan, David
HF5415.5 .F563 2007

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Selling Blue Elephants / Moskowitz, Howard
HF5415.153 .M68 2007

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Smart World / Ogle, Richard
BF408 .O35 2007

Synopsis

Watch This Listen Up Click Here / Verklin, David
HF5813 .U6 V47 2007

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Conversations With Marketing Masters /
Mazur Laura
HF5415 .M374 2007

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Firms Of Endearment /
Sisodia; Wolfe; Jagdish
HD30.28 .S478 2007

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http://business.library.emory.edu/newbooks