The Goizueta Business Library's BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to marketing, and more.
Conducting research should not be seen as an impulse-shopping expedition, in which you are pulling interesting-looking pieces of information from the shelves, placing them in your cart, and hoping that in the end you can cook up a decent story from the miscellaneous bits of evidence you've collected.
Rather, you need to examine the information to see what insight it might be providing, and interrogate it, to see what additional, deeper insights it might reveal. The result will be more thoughtful answers to the questions and issues that you've been asked to explore.
- Practice translating business problems or questions into effective search strategies.
- Techniques for distinguishing between credible and questionable sources of information.
- Sources to research companies and industries for internship/job interview preparation.
- Learn to use a range of specialized business databases and web resources for topics such as Ibanking, consumer behavior, company target lists, entrepreneurship, digital markets, and more.
The knowledge you gain and the skills you develop around conducting thoughtful, quality research and using authoritative sources will help you be successful in your class projects, internships and jobs.
Complete 4 Business Essentials credits while you are enrolled in the GBS BBA program. We encourage you to take as many classes as you would like.
Research Certificates are awarded at the end of both the Fall and Spring semesters. When you have earned a minimum of 4 BE credits, you will receive an email from the Goizueta Business Library approximately 1-2 weeks before the end of the semester congratulating you on receiving the certificate.