Consumer Brand Analytics
Total market consumer brand analytics for 20+ brand categories.
Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Over 200 brands identified with product categories including: Athletic Footwear; Communications; Financial; Food & Drink; and Transportation. Drawn from nationwide surveys, data includes demographic, social media, frequency of use, and sports fan engagement.
- Annual data (2017-)
- Youth (ages 13-17) and adult (ages 18+) market coverage
- Brand switching patterns
Need Help?Includes reports covering brand loyalty and brand switching, for example:
To search Coca-Cola:
1) Click on "Soft Drinks"
2) In the menu that appears, click on "Brands"
3) In the menu that appears, click on the "Coca-Cola" link, and scroll down to find the brand loyalty/brand switching format.
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If you encounter a technical problem accessing this database, please let us know.
Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.