Analyze U.S. consumer purchasing behavior in grocery, drug, mass merchandisers, club, convenience, liquor and pet stores. Data available 1998 - 2012.
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Data from Symphony IRI includes: bakery, dairy, deli, edible grocery, frozen foods, health and beauty, non-edible and general merchandise.
Coverage: 1998 - 2009 (Calendar Year Jan.-Dec.); 2010-2012 (Mid-Year July-June).
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