IRI/Builders

Analyze U.S. consumer purchasing behavior in grocery, drug, mass, club, convenience, liquor and pet stores.

More details below

Data from Symphony IRI includes: bakery, dairy, deli, edible grocery, frozen foods, health and beauty, non-edible and general merchandise.

Coverage: 1998 - 2009 (Calendar Year Jan.-Dec.); 2010-2012 (Mid-Year July-June). 

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