Analyze U.S. consumer purchasing behavior in grocery, drug, mass, club, convenience, liquor and pet stores.
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Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Data from Symphony IRI includes: bakery, dairy, deli, edible grocery, frozen foods, health and beauty, non-edible and general merchandise.
Coverage: 1998 - 2009 (Calendar Year Jan.-Dec.); 2010-2012 (Mid-Year July-June).
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Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.