Market research reports on US consumer products and services, including market size, segmentation, channels, consumer demographics and psychographics.

More details below

Find research reports covering US and European consumer markets. Reports include qualitative and quantitative analysis of the competitive landscape, market size and forecast, consumer behavior and promotion tactics.

Need Help?

Silverlight works in Firefox or IE.  

Mintel includes embedded videos of ad campaigns that require Silverlight to view. This will not work in Chrome, use Firefox or IE.  

Report a Problem

If you encounter a technical problem accessing this database, please let us know.

Proper Use of GBL Databases

Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions.  Have Questions?  Send us a message at Ask a Librarian.