Market research reports on US consumer products and services, including market size, segmentation, channels, consumer demographics and psychographics.

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Find research reports covering primarily the US consumer market. Reports include qualitative and quantitative analysis of the competitive landscape, market size and forecast, consumer behavior and promotion tactics.

Along with the narrative report coverage, Mintel provides its primary consumer survey data in various formats:

  • Databook - raw consumer survey data covering factors from consumer attitudes to market forecasts, available in excel
  • Interactive Databook - graphical presentation of the consumer survey data in the Databook
  • Appendices - identify all data sources and abbreviations used in the report. Also includes snapshots of the market, key players and consumers.

eCommerce Reports 

Mintel's new eCommerce Reports include a deep dive into consumer behavior about specific eCommerce topics and categories. This includes usage habits (frequency of purchases, retailers shopped), purchasing journey, attitudes and preferences and personal consumer point of view from qualitative data.  

eCommerce Reports focus on answering questions such as who is invested in the market and why, what consumers are seeking, their desired improvements and unmet needs. 

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