Mintel

Market research reports on US consumer products and services, including market size, segmentation, channels, consumer demographics and psychographics.

More details below

Market research reports on consumer products and services and consumer behaviors; includes primary and secondary data and insights.

  • Reports include: competitive landscape, market drivers and segmentation, consumer demographics and psychographics, leading companies, marketing strategies, and advertising and promotion
  • Databook includes: raw data from Mintel’s surveys; includes demographic & psychographic primary data, available to download in excel.

Mintel research focuses on different perspectives important for understanding your market and consumer segmentation:  

  • Understanding the Industry/Market – e.g. Facial Skincare and Anti-Aging
  • Understanding Consumer Motivations/Behaviors (the “why” behind their choices) –e.g. Evolving eCommerce: Beauty & Retailing
  • Understanding How to Market to Specific Demographics – e.g. Marketing to Millennials, Women, Gen Z, Multicultural, etc.
  • Analyst Insights into New Products and Trends – e.g. Bring Fun into Beauty & Self-Care Routines
  • News about New Products and Trends – e.g. Lush Launches Vegan Makeup Brush

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