Product Launch Analytics
Detailed descriptions and ratings about new consumer packaged goods worldwide, including product launch date, trends and innovations.
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Use Product Launch Analytics to track competitor latest innovations and trends; determine product innovation patterns by understanding characteristics of innovation activity; analyze trends in product development over time; identify countries, companies and categories that excel at innovation; and perform gap analysis to uncover new marketplace product opportunities.
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Product Launch Analytics Guide.pdf
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Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.