Product Launch Analytics

Analyze new consumer packaged goods product launch trends and development opportunities from 1980 -.

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Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Use Product Launch Analytics to track competitor latest innovations and trends; determine product innovation patterns by understanding characteristics of innovation activity; analyze trends in product development over time; identify countries, companies and categories that excel at innovation; and perform gap analysis to uncover new marketplace product opportunities.

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Product Launch Analytics Guide.pdf

Marketing Data

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