Richard K. Miller Market Research Handbooks (RKMA)
Guides for researching consumer markets, including sources and data snapshots on market trends, size, forecasts, statistics, and more.
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Also includes access to a number of archived market handbooks.
Report a Problem
If you encounter a technical problem accessing this database, please let us know.
Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.