Richard K. Miller Market Research Handbooks (RKMA)

An excellent starting point when researching consumer markets; includes market forecasts, sector trends, statistics, and relevant web sites and other sources.

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Current handbooks include: Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Business-to-Business Marketing; Healthcare Business; Leisure Business Markets; International Consumer Markets; Restaurant, Food & Beverage Market; Retail Business, Sports Marketing; and Travel & Tourism Markets.

Also includes access to a number of archived market handbooks.

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