Sports Market Analytics
Market research, data, and industry news for sports including equipment sales, participation, sponsorship, marketing, and broadcasting.
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
SMA includes an annual national study of 3,000+ sports fans. Data includes: TV viewing, attendance, mobile, logo apparel, social media, and more.
SMA also includes articles and research from National Sporting Goods Association, the U.S. Department of Commerce, sports governing bodies and 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher. It includes a complete directory of U.S. and Canadian college sports programs, as well as over 10,000 sports organizations.
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Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.