Simmons Oneview
Target consumer product preferences and media usage; drawn from the National Consumer Survey of 25,000+ U.S. adults.
On-campus Access
Required: Get Passwords Here
Off-campus Access
Required: Get Passwords Here
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Create cross-tab reports to identify the demographic, psychographic and store visit characteristics and media usage of your marketing target.
Data is availalbe on a 2-year lag as part of our academic license.
Need Help?
The Simmons platform is down 9 pm Wednesdays for maintenance.Report a Problem
If you encounter a technical problem accessing this database, please let us know.
Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.