Simmons Oneview

Consumer product preferences and media usage; drawn from the National Consumer Survey of 25,000+ U.S. adults. 2 year data time lag.

More details below

12.21.18 New data sets available in Simmons include Simmons Connect (NCHS, mobile and sports fans), New Media, Simmons Local (Atlanta), and NCS Teen Study.  Learn more.

Create cross-tab reports to identify the demographic, psychographic and store visit characteristics and media usage of your marketing target. 

Data is availalbe on a 2-year lag as part of our academic license.   New content updated Sept. 1 of each year.

Searching Simmons: Select from Four Study Datasets

Simmons offers four different study datasets to choose from: Simmons Connect, New Media, Simmons Local, and NCS Teen Study.  To choose between these datsets, choose the “Study” button after you log in.

Simmons Connect

  • Simmons NCHS Study: National Consumer Survey of 25,000+ U.S. adults, ages 18+
  • Simmons Connect: contains the passively measured media, e.g. mobile apps and websites
  • Sports Fan Study

New Media NHCS Study 2016

  • Studies social media questions, attitudes, behaviors

SimmonsLocal (Atlanta) Study 2016

  • Includes same questions as NHCS Adult Survey, but specific to Atlanta

NCS Teen Study 2016

  • Covers teens ages 12-17

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