Consumer product preferences and media usage; drawn from the National Consumer Survey of 25,000+ U.S. adults. 2 year data time lag.
Start searching with this User Guide. You'll be prompted to register with your name and emory.edu email.
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Before you start your search, select your dataset: Simmons Connect (NCHS, mobile and sports fans), New Media, Simmons Local (Atlanta), and NCS Teen Study.
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Create cross-tab reports to identify the demographic, psychographic and store visit characteristics and media usage of your marketing target.
Data is available on a 2-year lag as part of our academic license. New content updated Sept. 1 of each year.
Searching Simmons: Select from Four Study Datasets
Simmons offers four different study datasets to choose from: Simmons Connect, New Media, Simmons Local, and NCS Teen Study. To choose between these datasets, choose the “Study” button after you log in.
- Simmons NCHS Study: National Consumer Survey of 25,000+ U.S. adults, ages 18+
- Simmons Connect: contains the passively measured media, e.g. mobile apps and websites
- Sports Fan Study
- Simmons Brand Catalyst
- Studies social media questions, attitudes, behaviors
- Includes same questions as NHCS Adult Survey, but specific to Atlanta
- Covers teens ages 12-17
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Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.