Simmons Oneview

Consumer product preferences and media usage; drawn from the National Consumer Survey of 25,000+ U.S. adults. 2 year data time lag.

More details below

Create cross-tab reports to identify the demographic, psychographic and store visit characteristics and media usage of your marketing target. 

Data is availalbe on a 2-year lag as part of our academic license. 

Need Help?

The Simmons platform is down 9 pm Wednesdays for maintenance.

Report a Problem

If you encounter a technical problem accessing this database, please let us know.

Proper Use of GBL Databases

Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions.  Have Questions?  Send us a message at Ask a Librarian.