Create thematic maps, rankings and tables using demographic, marketing, and consumer behavior data; includes Nielsen, MRI and Census data.
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Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Data is from the U.S. Census, EASI Analytics, Mediamark Consumer, Nielsen and Simmons. EASI includes demographics, retail sales, quality of life variables, CPI, employment, consumer expenditures, and life stage clusters. The Nielsen PRIZM data defines every U.S. household in terms of 66 demographic and behavior segments to discern consumer lifestyles, lifestages and preferences. Simmons includes brand-level data and demographics. The follow variables are also available: Nielsen Consumer Buying Power database with estimates of potential annual consumer expenditures for more than 350 household expenditure items and Nielsen Retail Market Power database with retail sales estimates for a number of merchandise items as well as retail store types.
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Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.