Create thematic maps & reports using demographic, business, and marketing data.

More details below

First time using this database? Create an account with your email.  SimplyMap will save your searches and variables when you log in using this account. 

Data is from the U.S. Census, EASI Analytics, Mediamark Consumer, Nielsen and Simmons. EASI includes demographics, retail sales, quality of life variables, CPI, employment, consumer expenditures, and life stage clusters. The Nielsen PRIZM data defines every U.S. household in terms of 66 demographic and behavior segments to discern consumer lifestyles, lifestages and preferences.  Simmons includes brand-level data and demographics.  The follow variables are also available: Nielsen Consumer Buying Power database with estimates of potential annual consumer expenditures for more than 350 household expenditure items and Nielsen Retail Market Power database with retail sales estimates for a number of merchandise items as well as retail store types.

Need Help?

Click on Help in upper right to watch short, on-target videos on maps, business points, reports, ring study, ranking and data filters.

SimplyMap Guides

Report a Problem

If you encounter a technical problem accessing this database, please let us know.

Proper Use of GBL Databases

Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions.  Have Questions?  Send us a message at Ask a Librarian.