SRDS

Advertising rates and circulation for magazines, newspapers, TV, and radio; website audience analytics; demographic profiles of DMAs.

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Also includes audience analytics for websites that sell ads and the Local Market Audience Analyst, containing demographic and lifestyle information on consumers by geographic regions; this data comes from Experian Simmons and Nielsen Claritas PRIZM.

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SRDS is also available in print in the business library, BUSREF HF5905.

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