Locate ad rates and circulation for magazines, newspapers, TV and radio, and find demographic profiles of DMAs.
Use of this database is restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases
Also includes audience analytics for websites that sell ads and the Local Market Audience Analyst, containing demographic and lifestyle information on consumers by geographic regions; this data comes from Experian Simmons and Nielsen Claritas PRIZM.
Need Help?SRDS is also available in print in the business library, BUSREF HF5905.
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Proper Use of GBL Databases
Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.