Faculty Authored Books

Each Business Kindle is pre-loaded with Goizueta faculty authored books.  No WiFi connection required - all the books are ready for your off-line reading.

This service is made available by the Goizueta Business Library for the Goizueta Business School only.

Handbook of Relationship Marketing

Parvativar, Atul, Ed.; Sheth, Jagdish N., Ed.

This book focuses on the latest thinking of relationship marketing from America, the UK, and Europe. It is a good reference book for academic study in this field as well as for practitioners who need to focus on establishing a realtionship with their customers.

Does Marketing Need Reform?

Sheth, Jagdish N., Ed.; Sisodia, Rajendra S., Ed.

This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values and sets the agenda for a new generation of marketing principles.

Breakout Strategies for Emerging Markets

Shah, Reshma; Sheth, Jagdish N., Ed.; Sinha, Mona

Read about stragegies developed through the experiences of pioneers who have learned from mistakes and listened to their customers. This book's brand stories reflects these winning strategies.

The Intuitive Customer

Hamilton, Ryan; Shaw, Colin

This book provides a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Partnering with the Frenemy

Jap, Sandy

Jap answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode and offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can't be saved.

Profiting from the Data Economy

Schweidel, David

Schweidel considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy and identifies both what can be gained and what is at stake.

Choice or Chance

Nowicki, Stephen

Nowicki conveys why locus of control is vital to people's physical and mental well-being, relationships, and achievement in all aspects of life.

The Business School in the Twenty-First Century

Sheth, Jagdish

In this book, three world experts share their critical insights on management education and new business school models in the USA, Europe and Asia, on designing the business school of the future, and how to make it work.

Firms of Endearment

Sheth, Jagdish N.; Sisodia, Rajendra S.; Wolfe, David B.

Today's companies are changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage.

Clients for Life

Sheth, Jagdish; Sobel, Andrew

This book illustrates the most important attributes and strategies of extraordinary client advisers and shows how you can use them to enrich your own relationships. It provides professionals with the tools and insights they need to reap the rewards of lifetime client loyalty.

The Rule of Three

Sheth, Jagdish; Sisodia, Rajendra; Sisodia, Rajendra S.

THE RULE OF THREE offers counterintuitive insights, which inform suggested strategies for the 'Big 3' players, as well as for mid-sized companies that may want to mount a challenge and for specialists who want to flourish.

Social Media Intelligence

Moe, Wendy W.; Schweidel, David A.

The book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.

Winning the Global Game

Rosensweig, Jeffrey A.

"Winning the Global Game" demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global.

How to Make Money with Social Media

Shah, Reshma; Turner, Jamie

This is an authoritative, up-to-the-minute resource, written by experts who have made social media marketing work for many of the world's largest companies.This guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing.