Marketing -- BRANDING
AdAge's Top 200 Brands -- Ranks the top 200 brands in the U.S. by measured media spend
Brands and Their Companies, Companies and Their Brands -- Bus Ref T223 .V4 A22; Directories of companies and their brands, vice versa
Brandchannel.com -- Interbrand's website featuring articles, book reviews, and forums about branding topics
Brandweek --Industry trade publication about branding; back and complete issues at library
Businessweek Best Global Brands --Businessweek/Interbrand annual ranking of the best 100 global brands
Encyclopedia of Major Marketing Campaigns -- Summarizes marketing campaigns for 500 leading brands
New Business Books on branding -- New business books available at Woodruff Library on branding
Search EUCLID for books on branding -- Search the catalog for books on brand management and other brand topics
Search for articles on branding in these databases --
ABI-Inform
Business Source Premier
Factiva
Lexis-Nexis Academic
Search strategy: (company name or topic or industry) and (brand* or brand management)
