Marketing -- CONSUMER INSIGHT
Search for consumer insights in:
- Market research reports and analysis
- Collated/compiled data reports
- Government reports/Census
- Survey data
- Private industry surveys
Market Research Reports
EIU Country Reports or EIU ViewsWire -- The well-respected Economist Intelligence Unit analyzes worldwide market trends in 200 countries. Refer to the detailed annual country profiles and economy background data.
Global Market Information Database -- Top resource for international and consumer goods research. Locate extensive consumer data across hundreds of countries. Browse the "Consumers" section.
Mintel -- Extensive consumer psychographics and demographics data and analysis, from Simmons, NPD, and proprietary findings
Collated/Compiled Data
DemographicsNow -- Subscription site with some free reports, including US Census 2000; registration required.
Lifestyle Market Analyst (SRDS) -- Bus. Ref. HF5415.33/U6 /L54 -- Demographic and psychographic data for 210 DMAs (Nielsen Media Research's designated market areas)
NationMaster -- Vast compilation of data from such sources as the CIA World Factbook, UN, and OECD. You can generate maps and graphs on all kinds of statistics with ease
New Strategist Reports -- Bus. Ref. HC110 -- Series of books compiling data from variety of sources, primarily government
The Right Site -- CDs in business library office -- Quality of life, consumer expenditure, cost of living, and retail sales data for block groups, census tracts, counties, states and nation
Sourcebook of Zip Code Demographics -- Bus. Ref. HA203/S66 -- Demographic and econononic measures by zip code
Survey of Buying Power and Media Markets -- Bus. Ref. HF 5437 /S35 -- Demographic, income and retail spending data by city, county and state
ULI Market Profiles. North America -- Bus. Ref. HD251 /U452 -- Regional information with a real estate emphasis
Survey Data
The American Customer Satisfaction Index -- Tracks customer satisfaction with 200+ companies, 43 industries, and 10 economic sectors
Emory's Electronic Data Center -- Links to various public opinion and survey data
MediaMark Research -- CDs in business library office -- National survey of U.S. adults measuring demographics, media usage, and purchasing habits
Pew Internet & American Life Project -- Series of surveys examining use of the internet and new technologies
Reuters/University of Michigan Surveys of Consumer Sentiment -- Measures consumer confidence over time; includes time-series archive to 2000
Simmons Choices -- Direct access to data from enormous national survey of 25,000+ adult consumers
SimplyMap 
-- Create maps and reports using data from MRI national consumer survey, government and economic data
Government Data
American FactFinder -- Easy access to extensive Census population and housing (2000) data, and economic census data (2002); has searching capability
The American Tally: Statistics and Comparative Rankings for US Cities with Populations over 10,000 -- Features data from the 2000 Census
Census 2000 -- The home page for information about the 2000 census; limited data and maps currently available
CensusCD Neighborhood Change Database --
Provides four decades (1970, 1980, 1990, and 2000) of U. S. census tract level population statistics.
Current Population Table Creator --
Gives the user the ability to create customized tables from the Current Population Survey's Annual Social and Economic Supplement.
FedStats -- Statistics from more than 70 U. S. government agencies including: the Bureau of Economic Analysis, the Economic Research Service, and the Bureau of Labor Statistics.
Population Pyramids -- Graphs, tables, and rankings of demographic indicators by country from 1950-2050
State & County QuickFacts -- Quickly access facts from the Census about different locations
U. S. Bureau of the Census -- Data cover population and many other economic indicators such as housing starts, retail trade, and foreign trade.
