Goizueta Business Library
 Information Guides Goizueta Business Library Information Guides
Ask a Librarian

Marketing -- Industry BACKGROUND

Economic Census -- Establishments by SIC and NAICS code and geographic area

Brands and Their Companies, Companies and Their Brands -- Bus Ref T223 .V4 A22; Directories of companies and their brands, vice versa

Encyclopedia of Major Marketing Campaigns -- Summarizes marketing campaigns for 500 leading brands

Global Market Information Database -- Market research reports, sales (often 5 yrs historical), and product statistics for consumer goods across hundreds of countries. Search industry reports

Market Share Reporter -- Bus. Ref. HF 5410/M348;  Data regarding market share in hundreds of industries

Marketline -- Market research reports on 2,000 industries and 10,000 companies

Mintel -- Hundreds of market research reports, primary and secondary data

Standard & Poor's NetAdvantage -- Standard & Poor's Industry Surveys provide overviews of 52 industries including key players, recent developments, key financials and industry references.

Zip Code Business Patterns -- Data on total number of establishments by employment-size classes, by detailed industry (from 1997 Economic Census)

http://business.library.emory.edu