Marketing READINGS
Books
For information related to marketing, branding, and advertising search in EUCLID
for these subject terms:
Marketing
Marketing Management
Marketing Research
Branding
Brand Management
Advertising
Consumer Behavior
Magazines & Web Resources
AdAge - Industry trade publication about advertising and marketing; back and complete issues at library
AdRants - Blog about marketing and advertising published by industry insider Steve Hall
Adverblog - Blog by interactive marketer
Martina Zavagno
AdverGirl - Blog by advertising executive Leigh Householder
Advertising Lab - Blog about advertising technology by Ilya Vedrashko, media strategist
Adweek - Industry trade publication about advertising and marketing; back and complete issues at library
Brand Channel - Website from Interbrand
Brand New Day - Business Week's blog on marketing and advertising
Brand Republic - Website about advertising, marketing, media, and PR by Haymarket Media
Brandweek - Industry trade publication about branding; back and complete issues at library
Creative Skirts - Blog written by women advertising creatives
The Emory Marketing Institute Blog - Branding insights brought to you Emory marketing minds
Ernie Schenk - Blog by advertising executive Ernie Schenk
I Want Media - Blog about advertising and PR media from freelanck journalist Patrick Phillips
Jaffe Juice - Blog about marketing, advertising, and creativity by marketing consultant Joseph Jaffe
Marketing Power - Website of the American Marketing Association
MarketingProfs - Website featuring marketing articles, case studies, and discussion
MarketingSherpa - MarketingSherpa.com links you to "practical know-how & case studies"
MarketingVox - Blog about interactive marketing by independent publisher
Mediabistro - Website, blogs, and online community for media, PR, marketing, and advertising
Mediapost - Website about marketing, branding, interactive, and media
Mediaweek - Industry trade publication about media; back and complete issues at library
New York Times Advertising & Media - Top resource for industry news
Occam's Razor - Blog by web analytics guru Avinash Kaushik
Seth's Blog - Blog by marketing expert Seth Godin
Thirdway Advertising - Blog about advertising by client-side brand managers
Articles in Periodicals
Search any of these article databases for articles on marketing, branding, advertising, brands, or brand management. Try combining these terms with your industry or target market.
ABI-Inform
Business Source
Premier
Factiva
Lexis-Nexis
Academic
