MarketING -- SALES & PRODUCT DATA
Search for sales and product statistics in the following information sources:
- Market research reports
- Articles and analyst reports
- Trade organizations
- Government reports
Market Research Reports
Builders/IRI -- Data on pricing and purchasing of consumer packaged goods in retail sales; available on library computers
Economist Intelligence Unit Industry Briefings -- Locate five years of historical business data and five years of forecasted data, sorted by country
Global Market Information Database -- Market research reports, sales (often 5 yrs historical), and product statistics for consumer goods across hundreds of countries. Search industry or company reports.
Productscan -- Database features over one million new products launched since 1980
Standard & Poor's NetAdvantage -- Industry surveys compare revenues, net income, and profits history for top companies within 55 industries. Also locate financials in public company profiles.
Articles and Analyst Reports
Factiva -- Locate newsprint and trade articles featuring sales figures and charts. Try these tips:
- In the Free Text search box: (brand name) w/10 (sales or value or revenue or forecast*)
- Use Intelligent Indexing to search by Subject: search for "sales" and double-click to add a term to your search (such as "sales figures", "ranking", or "market share")
Investext Plus -- Sales and other business statistics as featured in analyst reports.
Trade Organizations
Trade organizations for your industry are often a rich source of sales and product data.
Associations Unlimited -- Locate trade associations by various criteria
Government Reports
Bureau of Economic Analysis -- Data from the U.S. Department of Commerce including GDP by industry and international trade data
Bureau of Economic Analysis/Personal Income and Outlays -- BEA data on consumption across types of products
Bureau of Labor Statistics: Consumer Expenditure Survey -- Data on consumer expenditures across major categories
Economic Census -- Sales data and business statistics collected by the federal government across broad sectors, updated with varying frequency; drill down to micro level in some instances
