Sports -- Industry Information
Industry Reports
Sports is not usually covered as an industry in our standard sources. Look for the sports industry under entertainment or leisure. Sporting goods may appear under the broader category, such as footwear or apparel.
Sports Business
Research Network
Market research and industry news covering all facets of the sports industry: equipment sales, participation, broadcasting, sponsorship and marketing. The service covers over 60 sports, 85 equipment,
apparel and footwear product categories and 35 countries.
Marketline Business Information Centre (formerly Datamonitor)
- Covers sports equipment worldwide and by country
- Profiles on Sporting Goods companies
- Wall St. analyst reports
- Sample search: From the drop down Industry box select Leisure Recreation and in the Keyword box enter sports or football or other specific sports
- Sample Search: From the drop down Industry box select Broadcasting/Cable TV and in the keyword box enter a sport of your choice
- Sample Search: From the drop down Industry box select Apparel and in the keyword box enter a sport of your choice
- In-depth industry reviews by experts updated weekly.
- Click on the Consumer link at the top of the page; then use the Consumer search box to seach specific sports or companies.
- Industry profile for Entertainment and Sports
Article Databases
Journals are an important part of gathering company and industry intelligence. They provide information about a company's competitors, market trends, sales, new products and services, market share, mergers and acquisitions, etc. The following databases allow access to information specifically about the sports industry:
Factiva
Factiva integrates content from 9,000+ newswires, newspapers,
magazines, and trade journals worldwide.
- Expand Leisure/Arts in "Industry Lookup" to see all of the industry sectors covering sports-related topics
- Add your terms in the free text box and select your date range
Nexis.com
Access to a wide range of news, business, legal, and reference information.
- On the opening page, click on Find More Sources
- Then select Market & Industry, then By Industry & Topic
- Next select Sports
- Suggestion: Select Sports New (click on the Add button) and select Sports Information, All (click on Add button)
- Once you see your sources in the left box, click on Done Search now
- In the search box, enter your keywords
- Alternatively, on the opening page of Nexis, scroll down to the Subject Directory at the bottom of the page and click on Sports & Athletics
- Click on the Advanced Search tab
- From drop down box, select Subject
- Then click on the Browse Subject link
- Enter sports and then select the topics of your choice
- Alternatively - from drop down box select NAICS code (industry classification) - Browse NAICS codes
- Expand 71- Arts, Entertainment, Recreation
