Goizueta Business Library
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Passwords are available in the Alumni Library Information conference on First Class or e-mail Ask_Alumni_Librarian@bus.emory.edu

 

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More detailed 4500 word PDF summaries are available -- for more information, contact Business Book Review about individual subscriptions.

Business Book Review offers summaries of over 700 business books, including many classics. Books reviewed include those from the 1990's to the present. Each book's most salient points are featured in chapter-by-chapter summaries. Eighteen business categories are covered, including business strategy, customer satisfaction, entrepreneurship, global business, innovation, IT, leadership, management, marketing, productivity, and social responsibility.

 

Services to Alumni -- Business Book Reviews October 2009

Goizueta alumni free access to 100 word summaries of many popular business books!  Remember, alumni have borrowing privliges at Woodruff Library! Not in Atlanta? Check for any of these titles at your local library.  For other titles to consider, check out the Business Library's New Business Books web page.

Do you Tweet? Follow your Gizueta Alumni Librarian on Twitter @GoizuetaAlumLib


  

The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders
By: Scott M. Davis

In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company. In The Shift, Scott M. Davis outlines the five transitions marketers must make in order to adapt to this new environment and promote company growth. The book analyzes the factors that contribute to this change in marketing, details how marketers are dealing with the change, and aids readers on how to make The Shift themselves and become Visionary Marketers in their own company.

   

The Truth About Health Care: Why Reform Is Not Working in America
By: David Mechanic

In his book The Truth About Health Care, David Mechanic explores the challenges facing the United States in providing adequate health care for its citizens and the factors hindering large-scale reform. Medical expenses now constitute 16 percent of the country’s gross national product. Mechanic states that evidence-based practice is the cornerstone of a more functional and efficient kind of health care system and can save the nation a significant amount in health care costs by promoting more prudent and cost-effective spending. He insists that we must develop a system of rationing health care that is open, proper, and prudent.

     
   

10 Steps to Successful Project Management
By: Lou Russell


Many people today find themselves in charge of one or more projects. Lou Russell uses her own experiences to lay out her 10 Steps to Successful Project Management that can be molded to fit any project. These steps improve project managers’ skills and help them plan and carry out a successful project from inception to completion.

Russell breaks up the project lifecycle into four stages. The define stage helps explain why the company is endeavoring on the project at hand, the plan stage describes how people and resources will be applied to project tasks, the manage stage reflects the need for project managers to remain flexible, and the review stage helps project members by highlighting lessons learned.
     
   

Leading in Times of Crisis: Navigating Through Complexity, Diversity, and Uncertainty to Save Your Business
By: David L. Dotlich, Peter C. Cairo, and Stephen H. Rhinesmith

The challenges facing leaders today continue to grow as the needs of investors, customers, and employees conflict with one another. Leading in Times of Crisis by David L. Dotlich, Peter C. Cairo, and Stephen H. Rhinesmith presents a new approach to leadership by highlighting the importance of aligning skills and decisions with desired business results. The authors urge leaders to evolve from the traditional leadership model to that of the “whole leader.” The challenges presented by today’s complex business structures and working relationships can be overcome by following the nine steps of whole leadership. In these steps, leaders learn to use their heads, hearts, and intuition in dealing with the complexity, diversity, and uncertainty found in their everyday business life.

     
   

 

 

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