Twitter Power: How to Dominate Your Market One Tweet at a Time
By: Joel Comm with Ken Burge

The Supply-Based Advantage: How to Link Suppliers to Your Organization's Corporate Strategy
by: Stephen C. Rogers

The notion of the supply chain as a strategic driver is not a new one, but the ability to implement that ideal is rare. Today’s supply chain and supplier management is more than an opportunity to save money and increase efficiencies. It is an unprecedented chance to create a long-standing strategic advantage.

The Supply-Based Advantage by Stephen C. Rogers describes supply-based competitive advantage in a way that includes a blueprint for what it takes to succeed. Organizations must place the same emphasis on supplier-facing activities as they do on customer relationships. Only then will the organization build the shared successes that lead to long-term partnerships based on mutual, not separate, goals.

e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results
By: Anita Rosen

Even though e-learning has become a widely accepted practice, many organizations do not invest enough time to fully realize its potential. Instead of sticking with outdated tactics, organizations should embrace multimedia possibilities and develop simple guides, easy-to-digest chapters, interactive tours, and helpful simulations to improve the employee training experience. If done correctly, e-learning courses can become a permanent resource for employees.

Anita Rosen wrote e-Learning 2.0 to show organizations how e-learning can revolutionize employee training by providing constant resources and encouraging employee interest. e-Learning 2.0 runs through the basic framework behind all of these e-learning styles and includes information on formatting courses for smartphones, e-learning standards, server storage options, and web course page design.

The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
By: Michael Dunn and Chris Halsall

Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become increasingly fragmented, making it more and more difficult for marketers to cost-effectively communicate with mass targets.

In their book The Marketing Accountability Imperative, authors Michael E. Dunn and Chris Halsall examine the complexities of marketing and its changing face in our increasingly technology-obsessed, fragmented buying world. Focusing on what is perhaps marketing’s most persistent downfall—its lack of accountability to real fiscal results, Dunn and Halsall present three simple truths to guide marketing spending. 1) The only reason to invest in marketing is to make money; 2) good marketing inspires the right behavioral response in customers; 3) marketing spending does not influence customer behavior as a direct cause-and effect.