ProductScan Online: New Marketing Data Now Available to Goizueta
The Goizueta Business Library has expanded its access to important marketing data.
Productscan Online contains information about new product launches for over half a million consumer packaged goods from worldwide markets. Productscan brings together business and market intelligence on 10,000 companies, 2000 industries, and 50 countries.
Use Productscan to conduct product trend analysis and evalute new product ideas. Special database features include: innovation ratings, competitor profiling, and email alerts of new product releases. Search by: brand or product name, packaging type or material, manufacturer, country, product category, flavor or fragrance, health or product claim, ingredient, shelving type, industry, product name, publication date, UPC code, and more.
Productscan includes the ability to analyze the data and generate custom reports; all of the data can be downloaded into Excel.
Click here
to access Productscan.
