Thanks to the contribution of class gifts, the Goizueta Business Library is able to provide all Goizueta Business School alumni with free remote access to the Richard K. Miller Market Research Handbooks.
To log in, look for the box in the upper right corner: “Enter your password to access your report(s)"
These are an excellent starting point when researching consumer markets; includes market forecasts, sector trends, statistics, and relevant web sites and other sources.
Current handbooks include:
- Consumer Behavior
- Consumer Marketing
- Entertainment, Media & Advertising
- Business-to-Business Marketing
- Healthcare Business
- Leisure Business Markets
- International Consumer Markets
- Restaurant, Food & Beverage Market
- Retail Business, Sports Marketing
- Travel & Tourism Markets.
Also includes access to a number of archived market handbooks.
Access to the alumni databases, including the sharing of user names and passwords, is limited to Goizueta Business School alumni only, for personal enrichment and career research. Violation of this policy may result in loss of alumni privileges. Users are individually responsible for compliance with these terms.