Explorer (formerly MarketLine Advantage)

Public and private company reports and SWOTs; Industry coverage includes Porter's Five Forces and value chain analysis.

Note

Marketline is now upgraded to GlobalData's Explorer. Once logged in, under Cross-Industry Intelligence Center, click Explorer.

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Use this table to map out the most popular content in Marketline – and how to locate it in Explorer.

Marketline	Global Data Explorer	Notes	Report Examples
Company Profiles	Companies tab (top of screen)	SWOT analysis for approx. 100K cos. (all public cos. and largest private cos.)
Industry Proifles	Reports tab (top of screen). Click Industry Profile	All include Porter 5 Forces analysis. In Reports, also look at Sector Reports for more in-depth market research reports.
Value & Supply Chain Analysis	Reports tab (top of screen). Click Value & Supply Chain Analysis	Supply Chain reports focus on global industries or markets. To locate, enter this search in box to right of Refine Analysis button: “supply chain analysis” Value Chain reports focus on a specific company. To locate, enter this search in box to right of Refine Analysis button: “value chain analysis”	Examples of Supply Chain reports: Global Hot Drinks Market; Global Trucks Market; Global Pharmaceuticals Market Examples of Value Chain reports: Samsung Value Chain The Coca Cola Co Value Chain Starbucks Value Chain
Case Studies	Reports tab (top of screen). Click Case Studies	In Reports, also look at Analyst Opinions and Thematic Analysis
Analyst Insights	Reports tab (top of screen). Click Analyst Opinions	In Reports, also look at Thematic Analysis
Thematic Analysis	Reports tab (top of screen). Click Thematic Analysis	In Reports, also look at Thematic Opinions
Country Profiles (PESTLE)	Reports tab (top of screen). Click Macro Economic Reports

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