Simmons Insights / Catalyst

Consumer purchasing and brand preferences and media usage; 2 year data time lag
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First time using Simmons Catalyst? Follow this User Guide.   

Surveys include: MRI Simmons USA,  NHCS, Podcast,  Retail Trends, or Digital Life. 

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Login via GBS SharePoint

Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Create cross-tab reports to identify the demographic, psychographic, as well as brick and mortar and online shopping and purchasing characteristics; also includes media usage for your marketing target.

Data is available on a 2-year lag as part of our academic license.  New content is updated in September of each year.

Simmons Catalyst

  • Catalyst (formerly the Insights platform) is an advanced consumer insights search platform that generates consumer personas and brand insights by running customized cross-tab queries. 
  • Students planning on careers in marketing/advertising/brand managment will want  to learn to use the Catalyst platform; this is the version you will be using at internships and jobs. 
  • Catalyst Essentials 2.0 User Guide 
  • How to Interpret Crosstab Data

Brand Catalyst

  • Brand Catalyst is a predictive segmentation tool that generates consumer personas and brand insights without the need to create cross-tabs. 
  • While it is easier to use than Simmons Catalyst, you lose the benefits of data and insights gleaned from conducting cross-tab analysis.
  • Simmons Brand Catalyst User Guide 

Surveys

The MRI Simmons USA  

Digital Life

  • The Digital Life Survey provides insights into Americans’ use of mobile phones, social networking, instant messaging, blogging, gaming, online video/audio, and other traditional and emerging media channels.
  • Digital Life - Understanding the study

Retail Trends 

  • The Retail Survey examines American consumers’ purchases processes across channels, measures spend and usage benchmarks across categories, and tracks the path to purchase across 25 different categories.
  • Retail Trends - Understanding the study

Podcast

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Click the ? in the upper right corner for detailed user guides, video tutorials, and methodology

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Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions.  Have Questions?  Send us a message at Ask a Librarian.