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Interested in marketing and consumer behavior? Check out this great list of titles that covers everything from building brand loyalty, to understanding customer-centered innovation, to figuring out how to beat the competition. Titles include: Trade-Off: Why Some Things Catch On, and Others Don't; To Sell Is Human: The Surprising Truth About Moving Others; Contagious: Why Things Catch On, and more.
Available on OverDrive Business eBooks and Audiobooks.
Classic, best selling & career business ebooks and audiobooks, all downloadable to your mobile device. Titles include Good to Great, Boomerang, Acing the Interview, Everyone Communicates Few Connect, What Color is Your Parachute 2020, Entrepreneurial Leadership, and more.
Available on OverDrive Business eBooks and Audiobooks.